The data you already have
- Turnover by item, product family, customer or supplier.
- Profitability by customer and by item.
- Best-seller rankings.
- Stock levels and sales trends.
- Sales by day and by hour.
Sales and stock
Sales by day and by hour help you size your teams: no overstaffing on quiet days, no understaffing at peak times. Cross-checked with stock, they prevent stock-outs on your best-selling products.
Is this an issue for your business?
Cold spots
Mapping where customers are located reveals areas with little coverage. You can then target sales efforts there, rather than investing more where the business is already well established.
Dependence on a few customers
A customer ranking shows whether a few customers generate most of the turnover, following the Pareto principle (80/20). That is a risk to manage, by diversifying or strengthening the relationship.
The true cost of a big customer
Once support and customisations are counted, a customer who accounts for a large share of turnover can be less profitable than it seems. Reason enough to review prices or terms of business.
